The book's theme, a hunt for a valuable treasure, became his means to this end. Williams set out to create a book that readers would study carefully rather than flip through and then discard. In the 1970s, Williams was challenged by Tom Maschler, of the British publishing firm Jonathan Cape, to do "something no one has ever done before" with a picture book. Two British physics teachers were later acknowledged to be the first to have correctly solved the puzzle. It was later found that Thompson had not solved the puzzle and had guessed the hare's location using insider knowledge obtained from a former acquaintance of Williams. In March 1982 Williams received a letter and sketch from a man called Dugald Thompson, which he acknowledged as the first correct solution to the puzzle, meaning that Thompson had won the contest. The book became the inspiration for a genre of books known today as armchair treasure hunts. Masquerade is a picture book, written and illustrated by Kit Williams and published in August 1979, that sparked a treasure hunt by including concealed clues to the location of a jewelled golden hare that had been created and hidden somewhere in Britain by Williams. Masquerade: The Complete Book with the Answer Explained
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