![]() ![]() Romance of one kind or another plays a role in every Hoover novel, and to judge by her TikTok fans, they speak to an audience with a well-developed awareness of the romance genre’s established-not to say shopworn-tropes. Furthermore, her story-social worker and mom transformed into blockbuster author via whatever new technology of the moment is ostensibly revolutionizing the book business (self-publishing, blogging, Instagram, TikTok)-is catnip to traditional news outlets. ![]() ![]() She was big on BookTube (the YouTube book community) and big on “Bookstagram” well before TikTok came along. ![]() She sometimes presents herself as surprised by her own virality, but Hoover has been a savvy self-promoter since 2012, when she distributed free copies of her first, self-published YA novel, Slammed, to influential book bloggers. But while Hoover might just be the ideal author to preside over TikTok, the platform is only the latest online vehicle she had ridden to fame and fortune. And Hoover-known as CoHo to her fans, who call themselves Cohorts-is indeed the queen of BookTok, an adept TikToker herself, as well as the subject of countless videos in which young women appear clutching huge stacks of candy-colored CoHo paperbacks and proceed to rank their favorites among her 24 titles. Observers typically attribute Hoover’s success to BookTok, the segment of TikTok dedicated to authors and readers. ![]()
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